Three Counties Ltd is a well established glazing company based in Camberley and sell windows, doors and conservatories to homes in Berkshire, Hampshire and Surrey. We converted their old static website to a templated version which has enabled them to make future changes to their business much quicker. While doing this part of the project we identified and fixed a number of important issues with the code which we belived would be effecting SEO.
The Three Counties website was in a faily good state when we started working with them. However the website was still a static hand coded website, which for a site with more than 5 pages (Three Counties had 59 pages) means its very hard to make any "template" changes - like in the navigation - quickly.
We converted their old static website to a templated version using a Microsoft .NET framework to make future changes to their business much quicker. While doing this part of the project we identified and fixed a number of important issues with the code which we belived would be effecting SEO. On the same theme we also switched their site fully to HTTPS as well.
During the first few months we set up all the event tracking for the user behaviour that we identified as important to their business goals so we could better understand their customers. Once we had a better idea of this we redesigned their key landing pages to optimise them for better conversion rates.
Whilst improving the overal design we rewrote the page copy for better SEO and product descriptions to make sure they were answering more customer questions than before. We also uplifed the photography used on these pages too.
Having searched in a sea of web designers where choosing the right company is so very important and even more difficult, finally we found a company who can walk the talk.
Unsurprisingly the website started working much harder for the salon and not only gave the brand a new leash of life but made communicating with new and existing customers much slicker.